CRICKET – THE EMERGING BUSINESS FIELD

Cricket is the national sport for many countries. However with increase in the attention towards the sport, the cricket is making good business like other sports like football. In earlier days of test cricket, the game had very few visitors. Only the people who had more patience liked to watch the game in stadiums while others preferred to stay home. However after the introduction of limited overs cricket, the entertainment provided by the sport increased. Many channels were dedicated to cricket. After this, game started to make business like other sports. The success of limited overs cricket led to the introduction of 20-20 cricket. in this format the entire match gets over within four hours. This format is liked more because of more entertainment and the shorter format. This increased the business of cricket in and money came spinning to the organizers. The grand success of IPL is an example of this game format. The various business people are ready to give millions to the players to play in their team.Hence this change in the formats has proved beneficial for the business of cricket and to the sponsors.